{"version":"https://jsonfeed.org/version/1","title":"ETC Communications","home_page_url":"https://etccomms.com","description":"ETC Communications","author":{"name":"ETC Communications"},"items":[{"id":"https://etccomms.com/our-blog/f/kicking-off-our-support-for-girls-football","html_content":"

We're delighted to be sponsoring a girls' U15 football kit.

","url":"https://etccomms.com/our-blog/f/kicking-off-our-support-for-girls-football","title":"Kicking off our support for girls' football ","summary":"We're delighted to be sponsoring a girls' U15 football kit.","date_modified":"2026-10-13T11:52:37Z"},{"id":"https://etccomms.com/our-blog/f/proud-to-be-cyber-essentials-certified","html_content":"

We've successfully renewed our Cyber Essentials Certificate of Assurance, reinforcing our commitment to protecting client data and maintaining secure digital systems.

","url":"https://etccomms.com/our-blog/f/proud-to-be-cyber-essentials-certified","title":"Proud to be Cyber Essentials certified","summary":"We've successfully renewed our Cyber Essentials Certificate of Assurance, reinforcing our commitment to protecting client data and maintaining secure digital systems.","date_modified":"2026-07-31T11:00:00Z"},{"id":"https://etccomms.com/our-blog/f/were-growing","html_content":"

Our team works across the UK, so we've got bases in the North and South.

","url":"https://etccomms.com/our-blog/f/were-growing","title":"We're growing...","summary":"Our team works across the UK, so we've got bases in the North and South.","date_modified":"2026-06-17T11:00:00Z"},{"id":"https://etccomms.com/our-blog/f/let%E2%80%99s-talk-tones-why-colours-speak-to-us-and-what-they-say%E2%80%A6","html_content":"

From neutrals to neons, colour is everything. Like great words, the perfect hues can make us think something, feel something or do something.

","url":"https://etccomms.com/our-blog/f/let%E2%80%99s-talk-tones-why-colours-speak-to-us-and-what-they-say%E2%80%A6","title":"Let’s talk tones: Why colours speak to us, and what they say… ","summary":"From neutrals to neons, colour is everything. Like great words, the perfect hues can make us think something, feel something or do something.","date_modified":"2026-02-25T12:42:16Z"},{"id":"https://etccomms.com/our-blog/f/an-almost-winning-team","html_content":"

The ETC team had a brilliant time at the Chartered Institute of Public Relations Big London Quiz - we're very proud of our joint second place!

","url":"https://etccomms.com/our-blog/f/an-almost-winning-team","title":"An (almost!) winning team","summary":"The ETC team had a brilliant time at the Chartered Institute of Public Relations Big London Quiz - we're very proud of our joint second place!","date_modified":"2026-02-04T12:00:00Z"},{"id":"https://etccomms.com/our-blog/f/anatomy-of-a-logo","html_content":"

Most logos consist of three elements – the brand mark, the logotype and the strapline.

","url":"https://etccomms.com/our-blog/f/anatomy-of-a-logo","title":"Anatomy of a logo ","summary":"Most logos consist of three elements – the brand mark, the logotype and the strapline. ","date_modified":"2025-12-05T16:00:00Z"},{"id":"https://etccomms.com/our-blog/f/how-to-create-a-brilliant-banner","html_content":"

Pull-up banners are portable, versatile and provide the perfect canvas for promoting your event, product or story. And they don’t cost the earth. But there are a few things to bear in mind if you want maximum impact.

","url":"https://etccomms.com/our-blog/f/how-to-create-a-brilliant-banner","title":"How to create a brilliant banner","summary":"Pull-up banners are portable, versatile and provide the perfect canvas for promoting your event, product or story. And they don’t cost the earth. But there are a few things to bear in mind if you want maximum impact.","date_modified":"2025-11-06T13:00:00Z"},{"id":"https://etccomms.com/our-blog/f/annual-reports-with-impact-5-tips-for-better-spreads","html_content":"

You may not be able to judge a book by its cover, but when it comes to annual reports it’s a different matter. A great cover with a clear theme and strong brand personality will set the tone for what’s inside – and encou...

","url":"https://etccomms.com/our-blog/f/annual-reports-with-impact-5-tips-for-better-spreads","title":"Annual reports with impact: 5 tips for better spreads","summary":"You may not be able to judge a book by its cover, but when it comes to annual reports it’s a different matter. A great cover with a clear theme and strong brand personality will set the tone for what’s inside – and encou...","date_modified":"2025-10-21T10:00:00Z"},{"id":"https://etccomms.com/our-blog/f/a-to-z-of-printing","html_content":"

ETC's Creative Lead Jo O'Connor demystifies common printing jargon...

","url":"https://etccomms.com/our-blog/f/a-to-z-of-printing","title":"A to Z of printing","summary":"ETC's Creative Lead Jo O'Connor demystifies common printing jargon... ","date_modified":"2025-09-12T13:00:00Z"},{"id":"https://etccomms.com/our-blog/f/the-journalism-training-tips-i-still-swear-by-today","html_content":"

Insights from ETC senior copywriter, and former national news editor, Helen Barnett.

","url":"https://etccomms.com/our-blog/f/the-journalism-training-tips-i-still-swear-by-today","title":"The journalism training tips I still swear by ","summary":"Insights from ETC senior copywriter, and former national news editor, Helen Barnett. ","date_modified":"2025-07-08T13:00:00Z"},{"id":"https://etccomms.com/our-blog/f/how-to-get-the-most-out-of-working-with-a-copywriter","html_content":"

You've decided to hire a copywriter to pen your content. How can you help them get your message across in the most effective way, and in as few drafts as possible?

","url":"https://etccomms.com/our-blog/f/how-to-get-the-most-out-of-working-with-a-copywriter","title":"How to get the most out of a copywriter","summary":"You've decided to hire a copywriter to pen your content. How can you help them get your message across in the most effective way, and in as few drafts as possible?","date_modified":"2025-06-17T13:00:00Z"},{"id":"https://etccomms.com/our-blog/f/spelling-punctation-and-grammar-are-you-prone-to-the-pitfalls","html_content":"

Ever fired off an email then had a horrible feeling you’ve misspelt someone’s name, or got your homophones confused? As embarrassing as those head-in-hands moments are, we've all had them (and let’s face it, recalling a ...

","url":"https://etccomms.com/our-blog/f/spelling-punctation-and-grammar-are-you-prone-to-the-pitfalls","title":"Spelling, punctation and grammar: Are you prone to the pitfalls? ","summary":"Ever fired off an email then had a horrible feeling you’ve misspelt someone’s name, or got your homophones confused? As embarrassing as those head-in-hands moments are, we've all had them (and let’s face it, recalling a ...","date_modified":"2025-03-10T23:00:00Z"},{"id":"https://etccomms.com/our-blog/f/5-tips-for-snappy-copy","html_content":"

Editorial copy should always answer the who, what, where, when, why and how – and if you want to increase the chance of someone reading to the end, aim to do it as succinctly as possible.

","url":"https://etccomms.com/our-blog/f/5-tips-for-snappy-copy","title":"5 tips for snappy copy","summary":"Editorial copy should always answer the who, what, where, when, why and how – and if you want to increase the chance of someone reading to the end, aim to do it as succinctly as possible.","date_modified":"2025-02-11T13:00:00Z"},{"id":"https://etccomms.com/our-blog/f/5-tips-for-writing-great-quotes","html_content":"

With so much competition for a reader's attention, from social media and app push alerts to breaking news, it's more vital than ever for copy to be engaging.

","url":"https://etccomms.com/our-blog/f/5-tips-for-writing-great-quotes","title":"How to write great quotes","summary":"With so much competition for a reader's attention, from social media and app push alerts to breaking news, it's more vital than ever for copy to be engaging. ","date_modified":"2024-11-13T09:00:00Z"},{"id":"https://etccomms.com/our-blog/f/six-steps-to-social-success","html_content":"

What would you say if you had an audience of 4.4 billion people? Well, that's how many of us are currently on social media. Okay, your posts won't be seen by everyone, but even if you reach 0.1 per cent, that’s around fo...

","url":"https://etccomms.com/our-blog/f/six-steps-to-social-success","title":"6 steps to social success","summary":"What would you say if you had an audience of 4.4 billion people? Well, that's how many of us are currently on social media. Okay, your posts won't be seen by everyone, but even if you reach 0.1 per cent, that’s around fo...","date_modified":"2024-09-23T16:00:00Z"},{"id":"https://etccomms.com/our-blog/f/rules-for-an-easy-read","html_content":"

So, you’ve developed your content strategy and have lots of ideas that could resonate with your audience. But how can you get them to engage with what you’re sharing?

","url":"https://etccomms.com/our-blog/f/rules-for-an-easy-read","title":"Rules for an easy read","summary":"So, you’ve developed your content strategy and have lots of ideas that could resonate with your audience. But how can you get them to engage with what you’re sharing?","date_modified":"2024-06-10T14:00:00Z"},{"id":"https://etccomms.com/our-blog/f/musings-from-the-studio","html_content":"

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” Charles Eames, designer, architect & filmmaker

","url":"https://etccomms.com/our-blog/f/musings-from-the-studio","title":"Musings from the studio ","summary":"“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” Charles Eames, designer, architect & filmmaker ","date_modified":"2024-03-12T14:00:00Z"},{"id":"https://etccomms.com/our-blog/f/how-to-approach-a-content-audit","html_content":"

Got a big bank of web content, but not sure what to do with it? You need to do an audit. Here’s how to approach one (while keeping your sanity firmly in check).

","url":"https://etccomms.com/our-blog/f/how-to-approach-a-content-audit","title":"How to approach a content audit","summary":"Got a big bank of web content, but not sure what to do with it? You need to do an audit. Here’s how to approach one (while keeping your sanity firmly in check).","date_modified":"2024-02-15T15:00:00Z"},{"id":"https://etccomms.com/our-blog/f/tone-of-voice-for-your-brand-what-you-need-to-know-and-why","html_content":"

Once upon a time, brands didn’t pay too much attention to how they sounded. Pre-internet and before the rise of content marketing, the focus was on appearance and design, with more above-the-line showiness. There simply ...

","url":"https://etccomms.com/our-blog/f/tone-of-voice-for-your-brand-what-you-need-to-know-and-why","title":"Tone of voice: what you need to know ","summary":"Once upon a time, brands didn’t pay too much attention to how they sounded. Pre-internet and before the rise of content marketing, the focus was on appearance and design, with more above-the-line showiness. There simply ...","date_modified":"2023-11-15T08:00:00Z"},{"id":"https://etccomms.com/our-blog/f/five-tips-for-corporate-copywriting","html_content":"

Staring at a blank page? Here’s what you need to know about creating content that connects with your audience.

","url":"https://etccomms.com/our-blog/f/five-tips-for-corporate-copywriting","title":"5 tips for corporate copywriting","summary":"Staring at a blank page? Here’s what you need to know about creating content that connects with your audience.","date_modified":"2022-05-18T12:00:00Z"}]}